TikTok is introducing a updated setting that enables them to cut down on the volume of AI-made content appearing in their feeds. This step comes as the service announced that it currently hosts over 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale release. This shift comes amid a increase in content created by AI, driven by recent AI video creators.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we want to provide users the ability to increase or decrease of that, according to their own likes,” commented a company executive.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its service labeled as made with AI. Collectively, over 100 mn media items are uploaded to the service daily, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of artificial media they watch by accessing the topic control feature in the application and selecting “AI-generated content”. Further subjects that currently be adjusted under the setting encompass politics, fashion, beauty, and dance.
Platform Guidelines
The platform’s guidelines require users to tag “realistic” AI-made content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Furthermore, the app will from now on attach an “AI-made” tag to content made using its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This action is intended to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is also launching a two million dollar AI literacy fund for professionals and institutions to create learning resources about using AI responsibly. This program will assist non-profit groups focused on educating programming and robotics.
Moderation Strategy
TikTok has supported its content review process, during discussion over plans to lay off a large number of safety staff in the United Kingdom. The company is set to reduce 439 jobs in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to the use of its AI tools.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”
